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What Is the Difference Between SEO and SEM?
Sometimes people use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM) interchangeably. Though they are both marketing techniques, they do have definite differences. SEO...
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Is Google Plus Worth It?
The answer for most businesses is a definitive “YES.”You should probably be using Google Plus. There is one incredibly important benefit Google Plus gives you: Google indexes Google Plus posts. They...
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Do Apps Like Foursquare Affect SEO?
Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just...
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Location-Based Apps Based on Emotion
Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that...
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The Dangers of Over-Linking
Do you want to know why RankPay.com, which was #1 for the keyword “SEO Services” on Google for over a year, is now on page three for that term? How about NationalPositions.com, who was #1 for “SEO...
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Why No-Contract and Guaranteed SEO Are Bad Ideas
Beware of SEO companies that don’t require a contract and/or guarantee you successful results. It’s seems like a good idea at first. There will be no contract involved and the SEO company will “work”...
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The Importance of Google+ Local Pages
They say the only thing you can count on is change. This is definitely true of Google. One of their recent changes replaced Google Places pages with Google+ Local pages. This is an important change...
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What’s Tumblr Good For?
A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System...
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Google Wants a Whole Site
The greatest difficulty I have is explaining to clients the “Whole Site Concept” that Google currently is looking for. It’s hard for an established business that has been on the Internet for over 10...
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Content Marketing and SEO
“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or...
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Website Content Ideas That Hit Home
Retail websites need to be able to get their audience to visit on a regular basis – even when they don’t have a purchase to make. This is important as a way to ensure brand recall. The problem,...
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YouTube Marketing Commonsense
To a small start-up that is on a tiny marketing budget, a YouTube channel with regular content updates can be one of the most powerful marketing tools available. A video campaign on YouTube, though,...
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Why Organic SEO Outperforms PPC Campaigns
A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses...
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10 Effective and Free SEO Tips for 2014
Search engine optimization, or SEO, involves a rapidly changing landscape, one that is almost unrecognizable since its inception. The good news is that there are a few things that stayed the same....
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Keep Your Content Optimized for Panda 4.0 and Beyond
With Google’s recent Panda 4.0 Update it is even more important for Website to Focus on Quality Content. Although Search engine optimization might appear to be a constantly changing industry, but if...
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Optimizing Your Images for SEO Benefit
Search Engine Optimization (SEO) is not all about optimizing your written content and the inner workings of your website. With many websites relying heavily on multimedia content such as images, it is...
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5 SEO Metrics You Should Monitor to Maximize Success
Follow Getting ahead in SEO is all about testing. Once you’ve got the basics in place, you need to track the progress of your efforts constantly. Google’s algorithms change frequently, and you need to...
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4 Steps for Successful Keyword Research and Placement
Follow Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it...
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Optimizing Your Website’s URLs for SEO and Usability
Follow While many webmasters neglect their importance, URLs are actually essential for improving the structure of your website both for the search engines and for Web users. Because URLs are displayed...
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5 SEO Tips to Improve Search Traffic for Your Ecommerce Website
Follow Having a high degree of exposure in the search engine results is critical for the success of any ecommerce website. However, to win that edge over your competitors, you’ll have to take some...
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